What is a Red Monkey?

by jef Staes


To talk about this world of innovation and change, Jef Staes has introduced the idea of Red Monkeys. Those are ideas that threaten the status quo but are also vital for an organization to survive. How this idea came to be, you can discover in the following keynote by Jef Staes. It’s also a great introduction to ‘The Red Monkey Story’.


Innovation is a Red Monkey that has survived a conflict.
— Jef Staes - Innovation Speaker, Author & Expert