Each part of the Red Monkey Story has its own Awakening Session. These are 1/2-day seminars that each tell a different aspect of Jef’s view on innovation and change. They are the standard way to learn the Red Monkey Story. All the key questions and awakening objectives are taught and discussed. Participation is open for all organizations from all sectors.

Each session is more than a half-day-seminar. Not only do we work with a before and after phase, we also want each team to be coached during each step. A coach is a major bonus to the awakening and learning process.



Each standard session last 1/2 day. This translates to a 3 1/2 hour session (including breaks).


Standard fee is €95 (Excl. VAT). This can vary depending on the organizer. Should you be interested in combining a number of sessions, please do contact us for more information and pricing.

Upcoming Sessions

Want to organize?

If you are interested in organizing a session, open or in-house, please do contact us and we’ll aid you in setting this up.