The world is making a switch. It’s moving from a stable world where information was scarce, to a disruptive world, where information is abundant and creative, confrontational ideas the norm.

To talk about this world of innovation and change, we love to tell you ‘The Red Monkey Story’. It is thorough journey through this world of ideas of Innovation Expert Jef Staes. This disruptive tale is comprised of five modules. These can be combined to fit your profile.

  • Prologue: The Color of Innovation will be Red

  • The Personal Chapter: We are Engines

  • The Management Chapter: Managers are Heroes

  • The Executive Chapter: Organizations are Jungles

  • The Deployment Chapter: Rise of the Red Monkeys

Key Concepts

Red Monkey Innovation Management

The crux of the story is ‘Red Monkey Innovation Management’, which focuses on creating a really, innovative organization. What ideas should you protect? Where should you invest? How do you incubate new ideas and bring them quickly into operation? What management competences and HR-processes are vital to create an agile workflow?

The Engine of Innovation Mindset

A second aspect of ‘The Red Monkey Story’ is the introduction of a new Innovation Language: The Engine of Innovation (EOI) Mindset. It serves as a new programming language in your organization to talk about, introduce and deploy an organic transformation process. In Jef’s books and keynotes, he already uses various insights of the EOI Mindset, but The Red Monkey Story’ really tells you the whole tale.

An Awakening Tale

‘The Red Monkey Story’ is an Awakening. Staying true to our own concepts about learning, we consider ‘Awakening’ a crucial step to changing your own paradigms. If you are not awakened, you cannot start the next step of any learning process, which is Absorption. There are no shortcuts when it comes to real learning.

That’s why we take our time with ‘The Red Monkey Story’ and why it’s main objective is to open your eyes and challenge your paradigms about learning, innovation and organizational change. It’s up to you whether you hit snooze or decide to get out of bed and start working on your own skills and organization.


Passion without talent wanders.
— Jef Staes - Innovation Speaker, Author & Expert