Overview of the Story

Five chapters


In order to bring structure to the ‘Red Monkey Story’, it is comprised of the five chapters. Each of these discusses a different aspect of Innovation Management and gives new insights and tools to change your organization. There is an order to the story, but each chapter can easily be followed as stand-alone episode.


Intro: The color of innovation will be red

This chapter talks about today’s business challenges. It explains the urgency needed for a new approach to innovation management. ‘Red’ introduces important vocabulary such as 2D & 3D and “Red Monkey Innovation Management” and serves as a crucial introduction to the following chapters.

For whom? Everyone. We highly recommend starting with this introduction, either by attending a lecture or an awakening before tuning into any other part of the story.

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The Personal Chapter: We are Engines

The only way to create sustainable and innovating organizations today is by understanding the way people really learn and why they want to become entrepreneurs. If executives fail to understand this and fail to create a new management style, culture innovation will fail as well. An important aspect is the ability to develop and guide the employees of the future - 3D-Smarts. This second part will introduce metaphors to better understand learning and to support your own and others personal development process.

For whom? Engines is a must for all passionate creators and entrepreneurs. It is also highly recommended for all personal coaches and HR-employees dealing with learning & recruiting.

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The Management Chapter: Managers are Heroes

Managers should passionate and talented to get things done with a team of experts. Realizing this in a fast moving environment will present some challenges such as: “How to scout, develop and deploy a new 3D-Management generation?”

This module will introduce the competences of these managers and connects this with an urgently needed reinvention of Human Resources Management. They will have to support these managers with the right services to create the agility to innovate faster and faster.

For whom? Heroes is primarily aimed at (future) team or project managers and HR- employees & -executives. It’s also a good fit for team coaches.

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The Portfolio Chapter: Organizations are Jungles

Competences and processes are only one side of culture innovation. If organizations want to reap the benefits of agile innovation, they have to reinvent business unit management. This means restructuring the way teams and business units develop their portfolio with products and services. This is where the Red Monkeys become an integral part of our story.

‘Organizations are Jungles’ translates ‘Red Monkey Innovation Management’ to concrete steps and practices. This part introduces the Engine of Innovation Portfolio Matrix as a compass and development tool for 3D-Innovation Management.

For whom? Jungles is a logical choice for all Business Unit Managers and Innovation Executives & Managers. It’s also a good fit for Innovation Consultants.

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The Executive Chapter: Rise of the Red Monkeys

Other chapters discuss areas of the EOI Mindset Map that give guidance in the development of very innovate 3D-Business Units, very competent 3D-Smarts and very professional 3D-Managers. But one of the biggest challenges remains unanswered.

How to transform organizations from 2D to 3D. What could be a holistic transformation strategy? Where do you start and where does it end? That is the key question where ‘Rise of the Red Monkeys’ looks at. Based on Jef’s experience with large scale transformation processes, he developed a transformation strategy: EOI Steps.

For whom? Rise is really aimed at CEOs, Executives and Executives Coaches. It’s also a valuable chapter for anyone dealing with Organisational Transformation Projects.

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Information disturbs the order of incompetence.
— Jef Staes - Innovation Speaker, Author & Expert