Each Chapter of the Red Monkey Story is an Awakening Story. This boils down to a 1/2-day seminar that tells a different aspect of Jef’s view on innovation and change. They are the standard way to learn the Red Monkey Story. All the key questions and awakening objectives are taught and discussed.

A Chapter is a building block that can be followed seperatly, but quite often is also a part of a RMS Trail that combines a number of Chapters.



Each standard session last 1/2 day. This translates to a 3 1/2 hour session (including breaks).


The participation fee varies depending on the organizer and the chapter, but is usually between €95 and €195 (excl. VAT).

Upcoming Chapters

Dutch Sessions